Search GPT vs Google, Who will win the Tech War?

Google finds it worries at the moment because open AI has launched a new search engine it’s called search GPT.

It is basically a search engine but armed with artificial intelligence. Search GPT will not just give you links of publishers’ websites but it will curate answers for you as well.

Does this mean that Google’s decades long dominance is over? Google has been the Undisputed search engine King for many years. It controls more than 90% of the market share. Will search GPT change that dominance?

What do you think of when I say ChatGPT is an AI bot that has all the answers? Well it’s still that but open AI has added a new twist.

It’s thrown its hat into the search engine ring with “Search GPT:. It will now help you comb through the internet for a solution.

Search GPT is an AI powered search engine. It has access to realtime information very similar to Google Search or more that.

So what exactly sets it apart? Well it’s the way it answers queries. When you ask Google a question it comes with a host of website links you can go through them and come up with your own answer.

But Search GPT aims to make it easier for you by organizing the web for you. I’ll give you an example: Say you ask a question like: “where can I grab dinner in Washington on Friday night?”

It’s a specific question and Search GPT comes up with specific answers and going through the menu. It gets all that information for you.

Here is another example. If you ask about the weather what will you get?

Usually Google will give you a list of the next 10 days but search GPT takes it a step further. It summarizes weather patterns and tells you if you need an umbrella as well.

It’s a minor detail but an important touch that could go a long way. So Google’s AI Challenger is here. But what does it mean for Google? Is it still the Undisputed king of search engines and it controls 91% of the glob search market?

For decades no one has come close but Search GPT could and it’s the reason that Google has to integrate AI into its search engine this year.

You must have noticed that some searches on Google come with an AI overview but there’s a problem and that are Publishers.

Google depends on digital advertising for all its money. You publish an article and pay money to boost it through Google Ads. Then it shows on the top of the search engine results. That way more people click on your link and you get engagement and ultimately earning through Google Adsense.

It’s a huge business for Google and last year it brought in around $175 billion. Now some Publishers (website owners) believe Google’s AI undercuts their traffic by almost 25% because the AI overview only shows those articles it sourced information from not only the pages which are on the Top of Google.

So it could affect Google’s business and it’s also a legitimate fear for open AI. How do they prevent this from happening that has been the big question ever since artificial intelligence took over the world.

Open AI search GPT has taken its first step towards that but can it beat Google we don’t know. But one thing is for sure that the world of search won’t be the same again.